After an unveiling at IFA 2014, Sony has officially released its budget feature phone into the Indian market. The Sony Xperia E3 and its sibling the Xperia E3 Dual will be available for purchase today onwards. The smartphones are priced at Rs 11,990 for the single SIM variant and 12,990 for the dual-SIM version. Sony has released the 4.5 inch screen devices with a feature set in competition with the Android One and Xiaomi’s RedMi 1S devices. The Xperia E3 devices come packing a capacitive panel set at a tame 854 x 480 pixels, with a 1.2GHz Snapdragon 400, quad-core processor underneath along with 1GB RAM and the Adreno 305 GPU for considerable gaming performance. These handsets run Android 4.4 KitKat and sport 4GB internal storage with options to expand it to 32GB through microSD card. Both phones measure in at 8.5 mm thick and weigh in at 144 grams. What is generally touted as Sony’s forte -imaging, has been a bit disappointing in the E3. the primary camera is a decent 5 megapixel shooter with Full HD video recording. The 0.3 megapixel front camera though is a pittance in comparison to the generally 2.0 megapixels found in this price bracket and even much cheaper rivals, nowadays.The E3 and E3 Dual both come with a 2330mAh battery and Sony’s STAMINA mode for enhanced battery performance. Connectivity features standards like 3G HSPA+, Bluetooth 4.0 and aGPS.Competition in this price segment has grown exponentially in recent months and the Android One range of smartphones launched by Google is also strict competition with pretty much the same feature set at a considerably cheaper price. advertisementSony’s Xperia E3 and E3 Dual seem like a rushed attempt that comes in a bit short and a tad too late along the line.