The McKernon Group is pleased to be honored with a 5th AnnualExcellence in Housing Award in the commercial construction category for thecompany’s work in revitalizing downtown Brandon’s Howe Scale Block. Theaward was presented to The McKernon Group by the Home Builders andRemodelers Association of Southern Vermont at an award ceremony on January14th.Kevin Birchmore, co-owner and Chief Operating Officer of TheMcKernon Group accepted the award, attending the event with Project ManagerBrian Thomas.”A lot of people worked really hard on this project. Several of thebuildings had to be rebuilt from the ground up. I hope that all the peopleworking on downtown Brandon for almost a year feel good about the award.They did the heavy lifting, they’re the ones who deserve to be recognized.We’re also grateful that everyone in Brandon was patient. I live in Brandon,and it’s great to see the town so improved,” remarked Kevin Birchmore fromThe McKernon Group’s offices in Brandon’s Park Village a mile north ofdowntown.Two of the three commercial buildings on Center Street, Route 7 indowntown Brandon are occupied. Demerest and MacNeal Interior Design, Inc.has retail space in 15 Center Street. Everywear for Everybody, is opening asecond store in 17 Center Street this month. Eleven Center Street with itslandscaped terrace, and overlooking Memorial Park would be a perfect spotfor a restaurant. It is currently under consideration by several parties.
According to the announcements for the new tourist year, the competition in the Mediterranean circle will be even more pronounced. “Take courage and look to China. If you are wondering who Chinese tourists are, who FITs and millennials are, what parts of China they come from and what interests them and what their preferences are, come and you will get all the dealsAnnounced Gazdek. “The Chinese tourist is the largest consumer in the world. This year, the Chinese spent 715,00 euros a day on their trip, and the trip is on average 10 days, so that is an average of 7.150,00 euros per trip. For the Chinese, there are no travel seasons, they travel all year round, especially during major holidays, Chinese New Year in February, and Statehood Day in early October. These are great dates to extend our tourist season”Said Andreja Gazdek, the main organizer and owner of Proconcept, announcing the MasterClass on the Chinese tourism market, which will be held on March 13 at the Forum Congress Center. It is interesting that we calculate the planned statistics and figures for next year on the basis of already standard emitting markets in Europe – Germany, Slovenia, Italy, Austria, while constantly forgetting the fastest growing tourist market in the world, China. Don’t miss to take a piece of the cake of the Chinese tourism market. More information and registration at www.marketingtochinatourists.com According to the announcement, MasterClass will answer key questions such as how Chinese tourists explore where they will travel and how they plan their trip, what are their key motives for visiting a city or country and most importantly how we can attract them and what they like to brag about on social networks. MasterClass on the Chinese tourism market / How to reach millions of Chinese tourists? After these data, the question really remains, what is the insurmountable barrier due to which we constantly neglect this market and what are we afraid of? Maybe we have a fear of the Chinese language and their characters that we don’t know? Chinese social networks, ways of promotion, communication, lifestyle? Or do we think the Chinese are just a fashion trend that will disappear in a short time? What will be of particular interest to tourism professionals is what are the most commonly used applications and platforms on which to promote their products and services and what does it mean to be “linguistically visible”? which you should pay extra attention to before launching marketing campaigns in the Chinese market. “It is important to know how you can stand out from the competition that also wants to present your products and services in China and how you can achieve effective promotion and sales in the Chinese market. ”, said Andreja Gazdek announcing the MasterClass which is intended for everyone who wants to survive in tourism, all tourism workers and agencies, travel agencies and tourist communities. With a further increase in the number of beds exceeding the growth of demand, the occupancy of all types of accommodation is falling on average for the third year in a row, and this trend will continue because investing in tourism is still considered profitable. Unfortunately, due to increased labor costs, this year saw a significant decline in the profitability of tourism companies. According to the announcements for the new tourist year, the competition in the Mediterranean circle will be even more pronounced. With a further increase in the number of beds exceeding the growth of demand, the occupancy of all types of accommodation is falling on average for the third year in a row, and this trend will continue because investing in tourism is still considered profitable. Unfortunately, due to increased labor costs, this year saw a significant decline in the profitability of tourism companies. If we take into account only the increase in the number of Chinese who have a passport, which is 80 million in 2018, 140 million in 2019 and the projected as much as 400 million in 2022, it is incredible that Croatian tourism workers do not calculate with the Chinese.