The Harsh Reality For Mobile Developers Trying To Hit The Top Of App Store Charts

first_imgdan rowinski Getting app downloads and increasing user retention is a problem for every app publisher, from the indie developer to big, established brands to the current flavor of the month (think Angry Birds, Candy Crush, Temple Run). Even though the incumbents in the App Store and Google Play have the same type of problems that many other app publishers face, they also have mastered the art of acquiring and retaining users. Hence, they hold the keys to the house that are the top rankings in the app stores. According to analytics company Trademob, only 2% of the top 250 app publishers in the Apple App Store are newcomers while only 3% are new to Android’s Google Play store.  The Rise and Rise of Mobile Payment Technology What is your apps problem? Foremost, it may be low on signal and high on noise (it is not original and just not good enough). Really, there a lot of apps and many, many of them are just not that good. A generic game or brand app can get lost in the nearly two million entrants between the two stores. Second, the environment for mid-market apps is really, really thin. Only one in every 10,000 apps generated more than $1 million in the fourth quarter of 2012, according to Trademob. Third, you probably do not have the money to compete with the top of the heap of the app stores where all the money is made. Top app publishers have large marketing budgets and teams dedicated to nothing but getting their app seen (through public relations campaigns, advertising or cross promotion to social networks, television and other apps).  Related Posts Even if your app is not generating hundreds of thousands to millions of downloads, there are things you can do to hold to the users you do have. Localytics offers three tips for retaining and engaging app users after they have downloaded your app.Optimize customer acquisition: Tie customer acquisition sources (e.g., Facebook ads, cross promotion) to the long-term retention, conversion rates and most importantly lifetime value of app users. This focus shifts acquisition resources to those providing the highest quality customers.Engage / nurture customers:  Use tools such as in-app messaging to communicate with customers within the app. You can provide special offers, nudge customers through conversion points (e.g., registrations) and request customer feedback as input to app development.Continuous improvement: Use app analytics to discover opportunities to continuously improve the app experience, remove bottlenecks, smooth app user flow and move popular content and features forward.Check out the infographic below from Trademob on app downloads and the difficulty in breaking into the top ranks in the app stores. What it Takes to Build a Highly Secure FinTech … Tags:#analytics#app development#App Store#Google Play You just spent months building an app with the hopes that it would be a boon for your business or usher your way into the lucrative world of top end app publishers. You have Candy Crush dreams and Evernote aspirations. After you publish your app, nobody downloads it. Those that do download it aren’t coming back into it more than once or twice. “This sucks,” you tell yourself over your morning (and afternoon) Ramen noodles. See also Making Android Pay: 5 Tips To Topping The Charts On Google PlayMaking noise in the App Store and Google Play is harder than ever. At last count, Apple has more than 900,000 apps in the App Store while Google boasts more than one million in its Android market. Even if you have the chops to develop an app and push it out, the competition is fierce for mobile users’ time, attention… and dollars.Nearly two-thirds of developers do not break even with their app investments. Most apps average much less than 50,000 downloads (which may seem like a lot, but it is not the peak of app store performance). Gross downloads are not always a sign of success. If one million people download your app but only use it once, that is also a failure of execution and retention. According to data from mobile analytics and marketing firm Localytics, 66% of app users open apps between one and 10 times. Only about 34% of users open an app 11 or more times, as of the third quarter of 2012 (and that number is up from 26% for the same time in 2011).  Why IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagementlast_img read more

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India vs England: Root, Anderson turn match in England’s favour

first_imgEngland’s James Anderson walks back to the pavilion at the end of play on day four of the first Test between England and India at Trent Bridgecricket ground, Nottingham, England, Saturday, July 12, 2014. (AP Photo)The fourth day of the first Test totally belonged to Joe Root and James Anderson as the pair’s record 10th wicket partnership not only took away India’s hope of an outside chance of a victory but also put England in the driver’s seat going into the fifth and final day at Trent Bridge here Saturday.Resuming the day at 352/9, Root (154 not out) and Anderson (81) put together 198 runs to help England finish 39 runs ahead of India’s total of 457. This is a remarkable achievement considering the hosts were reeling at 298/9 Friday and the duo not only bailed out England but also helped them take reach a total of 496.The partnership became the highest for the 10th-wicket in Test cricket, surpassing the previous record held by Australia’s Phillip Hughes and Ashton Agar, who together made 163 against England in July 2013 on the very same ground.In their second innings, the visitors were cruising at 140/1 before losing opener Murali Vijay (52) and Cheteshwar Pujara (55) off consecutive deliveries to put India in a precarious position.India will resume play on Day 5 at 167/3 with a lead of 128 runs with Virat Kohli (8 not out) and Ajinkya Rahane (18 not out) at the crease. They will have try their best to not lose any more wickets to give themselves some stability.Root and Anderson put on 133 runs in 34 overs in the morning session to take the hosts well past the Indian total. The Indian bowlers, who appeared quite lethal Friday, were completely helpless and failed to scalp the last wicket.advertisementRoot, who resumed at 78 not out, brought up his fourth century in Tests as the 23-year-old hit 15 boundaries in his 295-ball knock. He was given good support by Anderson, who also achieved a personal milestone by scoring his first half-century in his 95th Test.A certain kind of history was also etched in the match. This is the first time that there have been two century partnerships for the 10th wicket in one match after Bhuvneshwar Kumar and Mohammed Shami put on 111 runs during India’s first innings.India needed only 4.5 overs in the second session to bowl out England. Their frustration ultimately ended when tailender Anderson was caught brilliantly by Shikhar Dhawan at first slip off the bowling of Bhuvneshwar, who clinched the first five-wicket haul of his Test career (5/82).The Indian openers started well with Dhawan (29) accelerating at run-a-ball but an unnecessary down-the-track shot lobbed the ball directly into spinner Moeen Ali’s hands, who was more than welcome to hold on to it.Vijay, who scored a century in the first innings, partnered Pujara for a steady 91-run partnership before both literally gave away their wickets off successive deliveries. Suddenly from a solid looking 140/1, India were down to 140/3 in a matter of minutes before Kohli and Rahane saw off the next 6.5 overs.last_img read more

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Pay TV operator Canal España has secured the excl

first_imgPay TV operator Canal+ España has secured the exclusive Spanish rights to air coverage of football’s Copa América 2015.Canal+ will air matches from the competition, which takes place in Chile from June 11 to July 4, on the Canal+ Liga channel, with the final also to be aired on Canal+ 1.Canal+ has also secured the rights to next year’s Centenario 2016 competition, which celebrates 100 years of the Copa América and will be held in the US.last_img

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Half of TV sets shipped in Western Europe and more

first_imgHalf of TV sets shipped in Western Europe and more than this in North America and China are now 4K, according to IHS Markit stats presented at MIPTV this morning.IHS Markit research director, Paul Gray, said that developed regions are closing the gap on China with 55-inch screens driving 4K growth in the medium term as demand for 65-inch screens grows steadily.China is investing heavily in 65-inch and larger LCD panel screens, which will help see large screens fall in price, MIPTV delegates heard.“In China they are investing vast amounts of money in LCD panel fabs. Probably US$20-US$30 billion depending on how many of the projects you believe will come to fruition,” said Gray.“Screens are getting very big and very cheap,” he added, pointing out that consumers in China can now buy a 65-inch TV from respected manufacturer Konka for just CNY3,799 (€500).IHS predicts that home size will eventually limit the size growth of TVs but noted that 55-inch TVs started out-shipping 32-inch TVs in Western Europe from the fourth quarter of last year.“Essentially 55-inch and up is where the growth is – everything else is either flat or losing share,” said Gray. “Consumers really get the idea of bigger screens, retailers don’t want to sell you anything smaller than 55-inch.”Looking ahead, IHS expects 55-inch TVs sales will start to plateau by 2021-2022 with growth then coming from 65-inch sets.“We’re in a second wave of supply push now,” said Gray. “UHD was the first wave, the second wave now is just being bigger sizes or indeed huge sizes.”However, Gray said that he is “pretty pessimistic” about the European market for 65-inch TVs because of space constraints in homes and the need to rearrange furniture.He also raised a note of caution about 75-inch sets, claiming that the costs of shipping, packaging and delivering these larger and heavier TVs will add an inevitable price premium.“That [the 75-inch TV] to me look like a different business,” said Gray. “It’s like furniture or white goods and my worry is that 75-inch, independent of whether you’ve actually got space in your house for it, will remain a lot more expensive than people expect.”last_img read more

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STARTERS ORDERS Tuesday

first_imgWelcome to Starters Orders. Our new daily midday update from the trading room at Star Sports with our key market movers for the day across all sports.Tuesday 13 August2.00 WorcesterAmaury De Lusignan 16/1 > 7/12.30 WorcesterWestern Way 7/1 > 5/13.30 WorcesterArctic Knight 13/2 > 4/16.05 NottinghamRoyal Intruder 16/1 > 7/16.50 StratfordLaudatory 7/2 > 5/2last_img

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