How to attract the largest consumers in the world – Chinese tourists?

first_imgAccording to the announcements for the new tourist year, the competition in the Mediterranean circle will be even more pronounced. “Take courage and look to China. If you are wondering who Chinese tourists are, who FITs and millennials are, what parts of China they come from and what interests them and what their preferences are, come and you will get all the dealsAnnounced Gazdek. “The Chinese tourist is the largest consumer in the world. This year, the Chinese spent 715,00 euros a day on their trip, and the trip is on average 10 days, so that is an average of 7.150,00 euros per trip. For the Chinese, there are no travel seasons, they travel all year round, especially during major holidays, Chinese New Year in February, and Statehood Day in early October. These are great dates to extend our tourist season”Said Andreja Gazdek, the main organizer and owner of Proconcept, announcing the MasterClass on the Chinese tourism market, which will be held on March 13 at the Forum Congress Center. It is interesting that we calculate the planned statistics and figures for next year on the basis of already standard emitting markets in Europe – Germany, Slovenia, Italy, Austria, while constantly forgetting the fastest growing tourist market in the world, China.  Don’t miss to take a piece of the cake of the Chinese tourism market. More information and registration at www.marketingtochinatourists.com According to the announcement, MasterClass will answer key questions such as how Chinese tourists explore where they will travel and how they plan their trip, what are their key motives for visiting a city or country and most importantly how we can attract them and what they like to brag about on social networks. MasterClass on the Chinese tourism market / How to reach millions of Chinese tourists?center_img After these data, the question really remains, what is the insurmountable barrier due to which we constantly neglect this market and what are we afraid of? Maybe we have a fear of the Chinese language and their characters that we don’t know? Chinese social networks, ways of promotion, communication, lifestyle? Or do we think the Chinese are just a fashion trend that will disappear in a short time? What will be of particular interest to tourism professionals is what are the most commonly used applications and platforms on which to promote their products and services and what does it mean to be “linguistically visible”? which you should pay extra attention to before launching marketing campaigns in the Chinese market. “It is important to know how you can stand out from the competition that also wants to present your products and services in China and how you can achieve effective promotion and sales in the Chinese market. ”, said Andreja Gazdek announcing the MasterClass which is intended for everyone who wants to survive in tourism, all tourism workers and agencies, travel agencies and tourist communities. With a further increase in the number of beds exceeding the growth of demand, the occupancy of all types of accommodation is falling on average for the third year in a row, and this trend will continue because investing in tourism is still considered profitable. Unfortunately, due to increased labor costs, this year saw a significant decline in the profitability of tourism companies.  According to the announcements for the new tourist year, the competition in the Mediterranean circle will be even more pronounced. With a further increase in the number of beds exceeding the growth of demand, the occupancy of all types of accommodation is falling on average for the third year in a row, and this trend will continue because investing in tourism is still considered profitable. Unfortunately, due to increased labor costs, this year saw a significant decline in the profitability of tourism companies.  If we take into account only the increase in the number of Chinese who have a passport, which is 80 million in 2018, 140 million in 2019 and the projected as much as 400 million in 2022, it is incredible that Croatian tourism workers do not calculate with the Chinese.last_img read more

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Banks allowed a deferral of payment of all credit obligations for up to 12 months

first_imgThe Croatian Association of Banks held a meeting with representatives of the tourism sector (HUT, KUH, UPUHH, OMH) at which the measures of banks to help the tourism sector were presented. The right measure that the entire tourism sector has been waiting for and which is the only assumption that it will survive until the spring of 2021 Banks have enabled citizens and entrepreneurs engaged in tourism or their business related to tourism to defer payment of all credit obligations in lasting up to 12 months, in accordance with the guidelines of the European Banking Supervision Agency and the existing regulatory framework of the Croatian National Bank. Šime Klarić, President of the National Association of Family and Small Hotels, said that the encouraging news for all small and family hoteliers was the decision of banks regarding the rescheduling of long-term loans with a moratorium on principal repayment until June 30.06.2021, XNUMX to all tourism companies. “Small hoteliers do not have their own reserves to cover the drop in traffic and large losses in 2020 and until the summer of 2021, when we expect a more serious return of tourists. Therefore, this decision of the banks is of crucial importance for the survival of small hotels, which, in addition to bank funds, have also invested large personal or family funds and property. Along with this decision on long-term loan rescheduling, as well as the existing and expected measures of the Government, it gives us new energy for opening family hotels and quality reception of even the smallest number of guests who are ready to come to Croatia. The attitude of banks that they want to keep the hotel and tourism industry alive and healthy by the summer of 2021 proves that Croatian tourism is a solid cluster in which all stakeholders respect and hold each other and that everyone believes in a bright future for Croatian tourism. It was pointed out at the meeting that a stable banking system in Croatia will play a key role in the economic recovery, so banks are already providing new loans to preserve the liquidity of entrepreneurs in cooperation with domestic and international institutions (HBOR, HAMAG, EIF). In the forthcoming period, banks will continue to strive to provide additional sources of financing and favorable guarantee schemes, so that business entities have sufficient liquidity and the possibility of favorable financing.center_img “During this crisis, banks proved that they are ready to support the Croatian economy and implement economic measures in accordance with the best practices in Europe. We held a meeting with representatives of the tourism sector in order to be able to hear all the proposals and present the programs that banks specifically implement for the sectors and citizens most affected by the epidemic. We are extremely glad that entrepreneurs have recognized the programs and measures of banks, and I believe that with joint efforts and cooperation we will be able to respond to all the challenges that lie ahead. ” he pointed out Director of the Croatian Association of Banks, Zdenko Adrović, Depending on the capabilities and needs of clients, regular interest rates can be settled during the moratorium, according to the existing repayment plan or, which is currently the best option for tourism entrepreneurs, the loan deadline can be extended to match monthly loan installments. inflow dynamics.last_img read more

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