Echo effect US smart speaker ownership nearly doubles in a year survey

first_imgBen Fox Rubin/CNET Hey, Alexa, people seem to like you. But they like your rivals, too.Smart speaker ownership in the US jumped from 36 million units at the end of the fourth quarter of 2017 to 66 million units at the end of last December, says a Tuesday report from market data firm Consumer Intelligence Research Partners.Amazon Echo dominated the industry, holding 70 percent of the installed base. Google Home had 24 percent, followed by Apple HomePod at 6 percent. “Holiday shoppers helped the smart speaker market take off again,” CIRP partner Josh Lowitz said in a statement. “Amazon and Google both have broad model lineups, ranging from basic to high-end, with even more variants from Amazon. Apple of course has only its premium-priced HomePod, and likely won’t gain significant share until it offers an entry-level product closer to Echo Dot and Home Mini.”The research also found that the number of people with more than one smart speaker increased from 18 percent to 35 percent over the last year. “Amazon and Google have succeeded in selling multiple units to a single household,” CIRP partner Mike Levin said in a statement. “Their strategies appear to include persuading owners to use smart speakers in multiple rooms, which helps create more active usage of the voice platform.” Aug 31 • Best places to sell your used electronics in 2019 Post a comment See All $79 $99 Mentioned Above Google Home News • Black Mirror season 5 has three new trailers to stress you out today CNET may get a commission from retail offers. $69 See It Crutchfield Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Preview • For your consideration: Google Home seeks employment as your family’s Rosie the robot Walmart Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy?center_img See it • Review • Google Home is better than ever, but you probably shouldn’t buy it Aug 31 • Your phone screen is gross. Here’s how to clean it How To • Make Google Home get your groceries Apple See It reading • Echo effect: US smart speaker ownership nearly doubles in a year, survey says Share your voice Smart Speakers & Displays Google Home Tags 0 Amazon Google Applelast_img

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